Yum Yum’s umbrella company Wan Thai Food industry was established in 1971. Since the fusion with the Japanese company Ajinomoto in 1972 the company has been leading in the instant noodle industry. The brand Yum Yum is renowned for its full flavour and traditional Asian ingredients. Not only the delicious flavours but also the high quality products are part of Yum Yum’s success. Nowadays the product can be found in 40 countries and this number is still on the rise.